Answers to the questions people actually ask.
One article a month, each one a question a contractor or a buyer has put to me directly, answered in the first paragraph and then argued properly underneath. No roundups, no trend pieces, and nothing written because a keyword tool suggested it.
Three pieces to start, grouped by what they are about rather than by date. If you are here from a search, the answer you came for is at the top of whichever article you landed on. If you are reading the studio rather than the answer, the groups below are the faster way in.
Websites for infrastructure contractors
If you would rather have the whole argument in one place than one article at a time, it is on the web design for infrastructure contractors page.
- {post_date: M Y}
Why do contractor websites lose bids before anyone calls?
The shortlist is made in a browser tab, days before the phone rings, by someone checking four things your site probably keeps behind the contact form. What they are looking for, why it is hidden, and what to do if you do not have the numbers yet.
Buying a website without getting it wrong
The short version of all of this, including what an Empyria project costs and what happens if it goes wrong, is on the approach page.
- {post_date: M Y}
What should you ask a web designer before you hire one?
Seven questions, what a good answer to each one sounds like, and what a bad one sounds like. Most of them are about what happens after launch, which is the part quotes are silent on and the part that decides what the site really costs.
How a site is actually built
What this looks like as work you can hire is on the website development page.
- {post_date: M Y}
Why is my website slow?
Almost always four decisions, made by somebody who is not you, before a single line of your content existed. What each one costs, why caching hides the problem instead of fixing it, and how to check which of the four you have in about five minutes.
Or you could just ask me directly.
If the question you arrived with is not here, it is probably worth an article and I would rather hear it than guess. Thirty minutes, no deck, and a straight answer on whether this is a fit.